La Aurora Family Creed Perseverancia is the 2nd Edition of the Family Creed Series. The León Family, founders of La Aurora cigars, has built a legacy on their unwavering commitment to quality, craftsmanship, and tradition. The reason can be found in the León Family Creed, a set of principles that has guided, and continues to guide, every León family member and employee at La Aurora. Each blend in this series takes its name directly from the Family Creed. “Perseverancia” captures the tenacity and steadfastness inherent in the León Family values that has helped the legacy endure over 120 plus years.