Beyond the Ring: Conor McGregor and the Story Behind Notorious Cigars

Conor McGregor is known for his confidence, ambition, and unmistakable personality. Throughout his career, he transformed “The Notorious” from a fighting nickname into a recognizable personal brand.

Beyond competition, McGregor has expanded that identity into several business ventures. One of them is Notorious Cigars, a premium cigar collection connected to his style, achievements, and personal celebration ritual.

From a Nickname to a Brand

The Notorious name has followed McGregor throughout his rise in combat sports. It represents the bold and confident character that helped make him one of the most recognizable figures in the industry.

Cigars also became part of his public image. For McGregor, enjoying a cigar became a ritual associated with victories, accomplishments, and moments worth celebrating.

With Notorious Cigars, he brought that ritual into a premium cigar brand created for adult cigar enthusiasts.

Three Sides of Notorious

The Notorious collection includes three distinct expressions: 1st Edition, Unapologetic, and Crème de la Crème.

Each blend presents a different side of the Notorious identity, from the original introduction to the brand to its bolder and more refined expressions.

Notorious 1st Edition

The 1st Edition introduced the original character of Notorious Cigars.

Its flavour profile combines sweetness, wood, toasted notes, and gentle spice. Smokers may notice flavours such as caramel, fruit, chocolate, coffee, earth, nuts, cedar wood, white pepper, and honey.

Using the 70Cigars flavour wheel, these notes fall mainly under:

Caramel, Fruit, Chocolate, Coffee, Earth, Nuts, Cedar Wood, White Pepper, Honey

With an intensity of approximately 2/5, the 1st Edition offers a smoother and more approachable introduction to the collection.

Notorious Unapologetic

Unapologetic represents the darker and more confident side of the brand.

Its flavour profile features dark chocolate, black pepper, earth, molasses, cocoa, espresso, leather, roasted nuts, charred oak, and mineral notes.

On the 70Cigars flavour wheel, these flavours can be grouped under:

Sweet, Spice, Plant, Toasted, Other, Nut, Wood, and Mineral.

With an intensity of approximately 4/5, Unapologetic delivers a richer and more pronounced flavour experience.

Notorious Crème de la Crème

Crème de la Crème reflects a smoother and more refined side of the Notorious identity.

Its flavour profile includes creamy vanilla, light cedar, toasted almonds, white pepper, buttery cream, cocoa, milk chocolate, light caramel, espresso, dark chocolate, roasted nuts, and earthy spice.

These notes fall mainly under:

Sweet, Wood, Nut, Spice, Toasted, and Plant.

With its creamy, nutty, and lightly toasted character, Crème de la Crème presents a polished contrast to the darker profile of Unapologetic.

More Than One Notorious Identity

The three collections show that Notorious Cigars is not built around only one flavour direction.

The 1st Edition represents the original foundation of the brand.

Unapologetic reflects confidence, intensity, and a darker character.

Crème de la Crème introduces a smoother, creamier, and more elegant expression.

Together, they translate different parts of Conor McGregor’s public identity into three distinctive cigar collections.

Which Side of Notorious Is Your Favourite?

Whether you prefer the balanced character of the 1st Edition, the deeper profile of Unapologetic, or the refined flavours of Crème de la Crème, each collection offers its own interpretation of the Notorious name.

Explore the Notorious collection at 70Cigars and discover which expression stands out to you most.

Flavour profiles and intensity levels are subjective and may vary depending on individual experience. Manufacturers may also interpret and name cigar formats differently. All listed sizes and weights are approximate and provided for reference only.

This content is intended for adults of legal smoking age only.